Further Reading
Bradley, J., J. Loucks, J. Macaulay, A. Noronha, and M. Wade. “Digital Vortex: How Digital Disruption Is Redefining Industries.” Global Center for Digital Business Transformation. June 2015. https://www.cisco.com/c/dam/en/us/solutions/collateral/industry-solutions/digital-vortex-report.pdf.
Oracle Corporation. “2011 Customer Experience Impact Report: Getting to the Heart of the Consumer and Brand Relationship.” 2012. http://www.oracle.com/us/products/applications/cust-exp-impact-report-epss-1560493.pdf.
Parker, G., M. Van Alstyne, and S. Choudary. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You. New York: W. W. Norton & Company; 2016.
Rogers, D. The Digital Transformation Playbook: Rethink Your Business for the Digital Age. New York: Columbia University Press; 2016.
Westerman, G., D. Bonnet, and A. McAffee. Leading Digital: Turning Technology into Business Transformation. Boston: Harvard Business Review Press; 2014.